E.W. Scripps Company (The) (NYSE: SSP) and Entravision Communications Corporation (NYSE:EVC) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, profitability, earnings, dividends, institutional ownership, analyst recommendations and risk.
Analyst Ratings
This is a breakdown of current ratings and target prices for E.W. Scripps Company (The) and Entravision Communications Corporation, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| E.W. Scripps Company (The) | 0 | 2 | 2 | 0 | 2.50 |
| Entravision Communications Corporation | 0 | 2 | 1 | 0 | 2.33 |
E.W. Scripps Company (The) currently has a consensus target price of $23.00, indicating a potential upside of 26.03%. Entravision Communications Corporation has a consensus target price of $7.00, indicating a potential upside of 25.00%. Given E.W. Scripps Company (The)’s stronger consensus rating and higher probable upside, equities research analysts clearly believe E.W. Scripps Company (The) is more favorable than Entravision Communications Corporation.
Profitability
This table compares E.W. Scripps Company (The) and Entravision Communications Corporation’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| E.W. Scripps Company (The) | 6.05% | 5.90% | 3.24% |
| Entravision Communications Corporation | 7.03% | 10.05% | 3.50% |
Insider and Institutional Ownership
74.9% of E.W. Scripps Company (The) shares are owned by institutional investors. Comparatively, 62.4% of Entravision Communications Corporation shares are owned by institutional investors. 4.2% of E.W. Scripps Company (The) shares are owned by insiders. Comparatively, 20.7% of Entravision Communications Corporation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Dividends
Entravision Communications Corporation pays an annual dividend of $0.13 per share and has a dividend yield of 2.3%. E.W. Scripps Company (The) does not pay a dividend. Entravision Communications Corporation pays out 61.9% of its earnings in the form of a dividend. Entravision Communications Corporation has increased its dividend for 3 consecutive years.
Valuation & Earnings
This table compares E.W. Scripps Company (The) and Entravision Communications Corporation’s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| E.W. Scripps Company (The) | $948.55 million | 1.58 | $169.52 million | $0.69 | 26.45 |
| Entravision Communications Corporation | $263.59 million | 1.92 | $61.52 million | $0.21 | 26.67 |
E.W. Scripps Company (The) has higher revenue and earnings than Entravision Communications Corporation. E.W. Scripps Company (The) is trading at a lower price-to-earnings ratio than Entravision Communications Corporation, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
E.W. Scripps Company (The) has a beta of 2.01, indicating that its stock price is 101% more volatile than the S&P 500. Comparatively, Entravision Communications Corporation has a beta of 1.5, indicating that its stock price is 50% more volatile than the S&P 500.
Summary
E.W. Scripps Company (The) beats Entravision Communications Corporation on 10 of the 17 factors compared between the two stocks.
E.W. Scripps Company (The) Company Profile
The E. W. Scripps Company is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company’s segments include television, radio, digital, and syndication and other. As of December 31, 2016, the Television segment included approximately 15 American Broadcasting Company (ABC) affiliates, five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. As of December 31, 2016, the radio segment owned 34 radio stations in eight markets. As of December 31, 2016, it operated 28 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. The digital segment includes the digital operations of its local television and radio businesses. Its Syndication and other segment primarily includes the syndication of news features and comics and other features for the newspaper industry.
Entravision Communications Corporation Company Profile
Entravision Communications Corporation is a media company. The Company reaches and engages Hispanics in the United States and certain border markets of Mexico across media channels and advertising platforms. The Company operates through three segments: television broadcasting, radio broadcasting and digital media. As of December 31, 2016, the Company owned and operated 54 television stations located primarily in California, Colorado, Connecticut, Florida, Kansas, Massachusetts, Nevada, New Mexico, Texas and Washington, District of Columbia. It owns and operates Spanish-language radio stations in the United States. As of December 31, 2016, its radio stations consisted of 38 frequency modulation (FM) and 11 amplitude modulation (AM) stations located in Arizona, California, Colorado, Florida, Nevada, New Mexico and Texas. The digital media segment provides digital advertising solutions that allow advertisers to reach online Hispanic audiences throughout the United States and Mexico.
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