Nautilus Group, Inc. (The) (NYSE: NLS) and Nu Skin Enterprises (NYSE:NUS) are both retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership and profitability.
Institutional and Insider Ownership
99.8% of Nautilus Group, Inc. (The) shares are owned by institutional investors. Comparatively, 84.5% of Nu Skin Enterprises shares are owned by institutional investors. 3.7% of Nautilus Group, Inc. (The) shares are owned by insiders. Comparatively, 5.2% of Nu Skin Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Volatility and Risk
Nautilus Group, Inc. (The) has a beta of 2.05, suggesting that its share price is 105% more volatile than the S&P 500. Comparatively, Nu Skin Enterprises has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500.
Valuation & Earnings
This table compares Nautilus Group, Inc. (The) and Nu Skin Enterprises’ top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Nautilus Group, Inc. (The) | $396.86 million | 1.29 | $52.78 million | $0.92 | 18.04 |
| Nu Skin Enterprises | $2.18 billion | 1.44 | $326.95 million | $2.95 | 20.08 |
Nu Skin Enterprises has higher revenue and earnings than Nautilus Group, Inc. (The). Nautilus Group, Inc. (The) is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Nautilus Group, Inc. (The) and Nu Skin Enterprises, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nautilus Group, Inc. (The) | 0 | 1 | 4 | 0 | 2.80 |
| Nu Skin Enterprises | 2 | 2 | 3 | 0 | 2.14 |
Nautilus Group, Inc. (The) currently has a consensus target price of $22.30, indicating a potential upside of 34.34%. Nu Skin Enterprises has a consensus target price of $61.86, indicating a potential upside of 4.44%. Given Nautilus Group, Inc. (The)’s stronger consensus rating and higher possible upside, analysts clearly believe Nautilus Group, Inc. (The) is more favorable than Nu Skin Enterprises.
Profitability
This table compares Nautilus Group, Inc. (The) and Nu Skin Enterprises’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nautilus Group, Inc. (The) | 7.25% | 17.22% | 8.93% |
| Nu Skin Enterprises | 7.53% | 24.14% | 11.26% |
Dividends
Nu Skin Enterprises pays an annual dividend of $1.44 per share and has a dividend yield of 2.4%. Nautilus Group, Inc. (The) does not pay a dividend. Nu Skin Enterprises pays out 48.8% of its earnings in the form of a dividend. Nu Skin Enterprises has raised its dividend for 16 consecutive years.
Summary
Nu Skin Enterprises beats Nautilus Group, Inc. (The) on 11 of the 17 factors compared between the two stocks.
Nautilus Group, Inc. (The) Company Profile
Nautilus, Inc. is a consumer fitness products company. The Company operates through two segments: Direct and Retail. Its principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America. The Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In its Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. The Retail business offers its products through a network of independent retail companies and specialty retailers with stores and Websites located in the United States and internationally. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands.
Nu Skin Enterprises Company Profile
Nu Skin Enterprises, Inc. is a direct selling company that develops and distributes personal care products and nutritional supplements, and a range of other products and services. The Company offers anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex brands. The Nu Skin brand offers a range of products, including ageLOC Me customized skin care system, ageLOC Spa systems and ageLOC Transformation anti-aging skin care system. The Pharmanex product line includes ageLOC Youth nutritional supplement, ageLOC TR90 weight management and body shaping system, and LifePak nutritional supplements. The Company has operations in various geographic regions, including Greater China, North Asia, Americas, South Asia/Pacific, and Europe, the Middle East and Africa (EMEA). It is focused on offering ageLOC Youth nutritional supplement and ageLOC Me personalized skin care system. The Company also offers household products and technology services.
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