Travelport Worldwide Limited (NYSE: TVPT) and eLong (NASDAQ:LONG) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, valuation, profitability, risk, dividends, earnings and institutional ownership.
Profitability
This table compares Travelport Worldwide Limited and eLong’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Travelport Worldwide Limited | 4.42% | -50.52% | 5.05% |
| eLong | -120.75% | -115.59% | -58.03% |
Dividends
Travelport Worldwide Limited pays an annual dividend of $0.30 per share and has a dividend yield of 2.1%. eLong does not pay a dividend. Travelport Worldwide Limited pays out 35.3% of its earnings in the form of a dividend.
Analyst Ratings
This is a summary of current ratings and price targets for Travelport Worldwide Limited and eLong, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Travelport Worldwide Limited | 0 | 2 | 1 | 0 | 2.33 |
| eLong | 0 | 0 | 0 | 0 | N/A |
Travelport Worldwide Limited presently has a consensus target price of $16.25, indicating a potential upside of 14.92%. Given Travelport Worldwide Limited’s higher possible upside, analysts plainly believe Travelport Worldwide Limited is more favorable than eLong.
Earnings and Valuation
This table compares Travelport Worldwide Limited and eLong’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Travelport Worldwide Limited | $2.40 billion | 0.73 | $471.31 million | $0.85 | 16.64 |
| eLong | N/A | N/A | N/A | N/A | N/A |
Travelport Worldwide Limited has higher revenue and earnings than eLong.
Summary
Travelport Worldwide Limited beats eLong on 7 of the 8 factors compared between the two stocks.
About Travelport Worldwide Limited
Travelport Worldwide Limited provides a travel commerce platform, which offers distribution, technology, payment, mobile and other solutions for the travel and tourism industry. The Company connects travel providers, such as airlines and hotel chains with online and offline travel agencies and other travel buyers in its business-to-business (B2B) travel commerce platform (its Travel Commerce Platform). It also provides a range of digital and mobile services that allow airlines, hotels, corporate travel management companies and travel agencies to engage with their customers through mobile services, including applications, corporate booking tools, mobile Web and mobile messaging. Travel Commerce Platform connects travel providers and travel buyers, as well as travel agencies, travel management companies (TMCs) and corporations. As of December 31, 2016, it provided air distribution services to approximately 400 airlines globally, including approximately 125 low cost carriers (LCCs).
About eLong
eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.
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