Media coverage about Harley-Davidson (NYSE:HOG) has trended somewhat positive this week, Accern Sentiment reports. The research group identifies positive and negative press coverage by reviewing more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.17 on Accern’s scale. Accern also assigned media headlines about the company an impact score of 46.3151494535906 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near future.
These are some of the media headlines that may have impacted Accern’s scoring:
- Harley Davidson Stock Is Ready to Pop in the Next Few Weeks (investopedia.com)
- Trading Focus: A Deep Dive into Harley-Davidson Inc (HOG) - Berry Recorder (berryrecorder.com)
- Running on Empty or is Harley-Davidson Inc (HOG) Refueling? - Evergreen Caller (evergreencaller.com)
- Queasy Riders: Honk If You Flunked Harley’s Motorcycle-Ed Class (finance.yahoo.com)
- Harley-Davidson, Inc. (NYSE:HOG) PT Lowered to $54.00 at Morgan Stanley (americanbankingnews.com)
Shares of Harley-Davidson (NYSE HOG) traded down 0.27% on Wednesday, hitting $47.55. 1,413,034 shares of the stock were exchanged. Harley-Davidson has a 52-week low of $46.00 and a 52-week high of $63.40. The stock has a market cap of $8.29 billion, a PE ratio of 13.92 and a beta of 0.84. The company’s 50 day moving average is $49.98 and its 200-day moving average is $55.19.
Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating the Thomson Reuters’ consensus estimate of $1.38 by $0.10. The firm had revenue of $1.58 billion for the quarter, compared to analysts’ expectations of $1.60 billion. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The firm’s revenue was down 5.6% compared to the same quarter last year. During the same quarter last year, the company earned $1.55 earnings per share. Analysts predict that Harley-Davidson will post $3.39 EPS for the current fiscal year.
A number of brokerages recently weighed in on HOG. BidaskClub upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating in a report on Friday, June 23rd. Jefferies Group LLC reiterated a “hold” rating and set a $49.00 price objective on shares of Harley-Davidson in a report on Tuesday, July 4th. Barclays PLC reiterated an “equal weight” rating and set a $52.00 price objective (down previously from $53.00) on shares of Harley-Davidson in a report on Friday, April 21st. UBS AG reiterated a “neutral” rating and set a $57.00 price objective on shares of Harley-Davidson in a report on Monday, June 26th. Finally, Tigress Financial reiterated a “buy” rating on shares of Harley-Davidson in a report on Friday, July 21st. Two analysts have rated the stock with a sell rating, nineteen have issued a hold rating and four have given a buy rating to the company. Harley-Davidson presently has a consensus rating of “Hold” and a consensus target price of $54.56.
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Harley-Davidson Company Profile
Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.
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