United Online (NASDAQ: UNTD) and 1-800-Flowers.Com (NASDAQ:FLWS) are both cyclical consumer goods & services companies, but which is the better stock? We will contrast the two companies based on the strength of their risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for United Online and 1-800-Flowers.Com, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| United Online | 0 | 0 | 0 | 0 | N/A |
| 1-800-Flowers.Com | 0 | 1 | 7 | 0 | 2.88 |
1-800-Flowers.Com has a consensus target price of $12.79, indicating a potential upside of 47.81%. Given 1-800-Flowers.Com’s higher possible upside, analysts plainly believe 1-800-Flowers.Com is more favorable than United Online.
Risk & Volatility
United Online has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, 1-800-Flowers.Com has a beta of 1.58, meaning that its stock price is 58% more volatile than the S&P 500.
Insider and Institutional Ownership
34.3% of 1-800-Flowers.Com shares are owned by institutional investors. 53.2% of 1-800-Flowers.Com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares United Online and 1-800-Flowers.Com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| United Online | -15.65% | -9.73% | -6.52% |
| 1-800-Flowers.Com | -4.76% | -15.88% | -7.70% |
Earnings and Valuation
This table compares United Online and 1-800-Flowers.Com’s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| United Online | N/A | N/A | N/A | N/A | N/A |
| 1-800-Flowers.Com | $1.19 billion | 0.47 | $76.00 million | $0.35 | 24.71 |
1-800-Flowers.Com has higher revenue and earnings than United Online.
Summary
1-800-Flowers.Com beats United Online on 7 of the 9 factors compared between the two stocks.
About United Online
United Online, Inc., through its operating subsidiaries, provides consumer services and products over the Internet under various brands, including NetZero, Juno, Trombi and MyPoints. The Company operates in three segments: Communications; Commerce & Loyalty, and Social Media. The Communications segment provides Internet access services and devices, including dial-up, mobile broadband, digital subscriber line (DSL), e-mail, Internet security, Web hosting, and voice services. The Commerce & Loyalty segment includes loyalty marketing service, shopping through online portals, applications and browser extensions. The Social Media segment includes social networking services and products. Its dial-up Internet access services are available in over 12,000 cities across the United States and Canada. It operates over five international Websites that offer social networking services, as a social networking platform to reconnect with friends and acquaintances from high school.
About 1-800-Flowers.Com
1-800-FLOWERS.COM, Inc. is a provider of gourmet food and floral gifts for all occasions. The Company offers gifts for every occasion, including fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and stuffed animals. The Company operates through three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company’s flagship brand, 1-800-Flowers.com, FruitBouquets.com and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David (which includes Wolferman’s, Moose Munch and Stockyards.com), Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet and Napco.
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