Acushnet Holdings Corp. (NYSE: GOLF) and Sturm, Ruger & (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, profitability, analyst recommendations and risk.
Institutional & Insider Ownership
35.2% of Acushnet Holdings Corp. shares are held by institutional investors. Comparatively, 87.3% of Sturm, Ruger & shares are held by institutional investors. 54.0% of Acushnet Holdings Corp. shares are held by insiders. Comparatively, 3.9% of Sturm, Ruger & shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Acushnet Holdings Corp. and Sturm, Ruger &’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Acushnet Holdings Corp. | N/A | 6.88% | 2.03% |
| Sturm, Ruger & | 11.74% | 29.70% | 22.42% |
Dividends
Acushnet Holdings Corp. pays an annual dividend of $0.48 per share and has a dividend yield of 3.1%. Sturm, Ruger & pays an annual dividend of $1.92 per share and has a dividend yield of 3.8%. Sturm, Ruger & pays out 49.0% of its earnings in the form of a dividend.
Valuation & Earnings
This table compares Acushnet Holdings Corp. and Sturm, Ruger &’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Acushnet Holdings Corp. | $1.57 billion | 0.74 | $191.45 million | N/A | N/A |
| Sturm, Ruger & | $622.49 million | 1.42 | $149.13 million | $3.92 | 12.76 |
Acushnet Holdings Corp. has higher revenue and earnings than Sturm, Ruger &.
Analyst Recommendations
This is a summary of current ratings and target prices for Acushnet Holdings Corp. and Sturm, Ruger &, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Acushnet Holdings Corp. | 0 | 7 | 7 | 0 | 2.50 |
| Sturm, Ruger & | 0 | 2 | 0 | 0 | 2.00 |
Acushnet Holdings Corp. presently has a consensus price target of $21.61, suggesting a potential upside of 38.62%. Sturm, Ruger & has a consensus price target of $53.50, suggesting a potential upside of 7.00%. Given Acushnet Holdings Corp.’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Acushnet Holdings Corp. is more favorable than Sturm, Ruger &.
Summary
Acushnet Holdings Corp. beats Sturm, Ruger & on 7 of the 13 factors compared between the two stocks.
Acushnet Holdings Corp. Company Profile
Acushnet Holdings Corp. is engaged in the design, development, manufacture and distribution of golf products. The Company is engaged in various product categories, such as golf clubs, wedges, putters, golf gloves, golf gear and golf wear. The Company operates in four segments: Titleist Golf Balls, Titleist Golf Clubs, Titleist Golf Gear and FootJoy Golf Wear. The company’s Titleist golf ball segment is engaged in designing and manufacturing a golf ball. It sells Titleist Pro V1. The Company also designs, manufactures and sells other golf balls under the Titleist brand, such as NXT Tour, Velocity and DT TruSoft, as well as under the Pinnacle brand. The Company designs, assembles and sells golf clubs (drivers, fairways, hybrids and irons) under the Titleist brand, wedges under the Vokey Design brand, and putters under the Scotty Cameron brand. Titleist golf clubs, Vokey Design wedges and Scotty Cameron putters are used by the players.
Sturm, Ruger & Company Profile
Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms to domestic customers. The Company operates through two segments: firearms and castings. The firearms segment manufactures and sells rifles, pistols, and revolvers principally to a range of federally licensed, independent wholesale distributors primarily located in the United States. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The Company’s design and manufacturing operations are located in the United States. The Company primarily offers products in three industry product categories: rifles, pistols, and revolvers. The Company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market. The Company manufactures firearm products under the Ruger name. The Company also manufactures and sells accessories and replacement parts for its firearms.
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