Perion Network (NASDAQ: MAIL) and Five9 (NASDAQ:FIVN) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitabiliy, analyst recommendations, dividends and risk.
Profitability
This table compares Perion Network and Five9’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Perion Network | -3.35% | -4.01% | -2.34% |
| Five9 | -7.08% | -42.91% | -11.76% |
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Perion Network and Five9, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Perion Network | 0 | 0 | 0 | 0 | N/A |
| Five9 | 1 | 1 | 4 | 0 | 2.50 |
Five9 has a consensus target price of $22.00, suggesting a potential upside of 7.32%. Given Five9’s higher probable upside, analysts clearly believe Five9 is more favorable than Perion Network.
Insider & Institutional Ownership
92.8% of Five9 shares are held by institutional investors. 9.1% of Five9 shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Perion Network and Five9’s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Perion Network | N/A | N/A | N/A | N/A | N/A |
| Five9 | $179.93 million | 6.20 | $2.12 million | ($0.23) | -89.13 |
Five9 has higher revenue and earnings than Perion Network.
Summary
Five9 beats Perion Network on 5 of the 8 factors compared between the two stocks.
About Perion Network
Perion Network Ltd. is a global technology company. It is engaged in delivering advertising solutions to brands and publishers. It operates through High Impact Advertising solutions segment. It provides execution, ranging from high-impact advertisement formats to branded search, and a unified social and mobile programmatic platform. Its business solutions include Undertone, Codefuel, Growmobile, IncrediMail and Smilebox. Undertone offers engaging digital advertising, which is designed to capture consumer attention and drive engagement, delivering these advertisements across a portfolio of Websites and mobile applications. CodeFuel is an engagement and monetization suite delivering solutions for both content publishers and advertisers. Growmobile offers automated marketing solutions ranging from social advertising to user engagement. IncrediMail is a unified messaging application. Smilebox is a photo sharing and social expression product and offers various formats, themes and styles.
About Five9
Five9 Inc. (Five9) is a provider of cloud software for contact centers. The Company’s purpose-built Virtual Contact Center (VCC) cloud platform delivers a suite of applications that enable the breadth of contact center-related customer service, sales and marketing functions. The Company’s solution, which consists of its VCC cloud platform and applications, allows simultaneous management and optimization of customer interactions across voice, chat, e-mail, Web, social media and mobile channels, either directly or through its application programming interfaces (APIs). The Company’s VCC cloud platform matches each customer interaction with an appropriate agent resource and delivers relevant customer data to the agent in real-time through integrations with adjacent enterprise applications, such as customer relationship management (CRM) software, to optimize the customer experience and agent productivity.
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