Health Insurance Innovations (NASDAQ: HIIQ) and Trupanion (NYSE:TRUP) are both small-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitabiliy, institutional ownership, risk, valuation, analyst recommendations, dividends and earnings.
Insider and Institutional Ownership
71.9% of Health Insurance Innovations shares are owned by institutional investors. 30.0% of Health Insurance Innovations shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Health Insurance Innovations and Trupanion, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Health Insurance Innovations | 0 | 1 | 5 | 0 | 2.83 |
| Trupanion | 0 | 0 | 5 | 0 | 3.00 |
Health Insurance Innovations currently has a consensus price target of $30.40, suggesting a potential downside of 4.10%. Trupanion has a consensus price target of $26.00, suggesting a potential upside of 12.31%. Given Trupanion’s stronger consensus rating and higher probable upside, analysts clearly believe Trupanion is more favorable than Health Insurance Innovations.
Earnings and Valuation
This table compares Health Insurance Innovations and Trupanion’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Health Insurance Innovations | $215.18 million | 1.74 | $32.15 million | $1.14 | 27.81 |
| Trupanion | $213.74 million | 3.22 | $338,000.00 | N/A | N/A |
Health Insurance Innovations has higher revenue and earnings than Trupanion.
Profitability
This table compares Health Insurance Innovations and Trupanion’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Health Insurance Innovations | 5.56% | 23.92% | 15.32% |
| Trupanion | -2.71% | -13.24% | -6.99% |
Summary
Health Insurance Innovations beats Trupanion on 7 of the 10 factors compared between the two stocks.
About Health Insurance Innovations
Health Insurance Innovations, Inc. is a developer, distributor and cloud-based administrator of individual and family health insurance plans (IFPs) and supplemental products, which include short-term medical (STM) insurance plans, and guaranteed-issue and underwritten hospital indemnity plans. The Company also develops, distributes and administers supplemental products, which include a range of additional insurance and non-insurance products, such as pharmacy benefit cards, dental plans, vision plans, cancer/critical illness plans, deductible and gap protection plans, and life insurance policies that are purchased as supplements to IFP. The Company’s STM plans are provided up to six months, 11 months, or 364 days of health insurance coverage with a range of deductible and copay levels. Individual major medical (IMM) plans cover prescription drugs, pre-existing conditions and preventive care, while STM plans provide optional coverage for prescription drugs.
About Trupanion
Trupanion, Inc. provides medical insurance plans for cats and dogs throughout the United States, Canada and Puerto Rico. The Company operates in two business segments: subscription business and other business. The subscription business segment includes monthly subscriptions for its medical plan, which are marketed to consumers. The other business segment includes other operations that are not directly marketed to consumers. The Company offers a software solution, Trupanion Express, which is designed to facilitate the direct payment of invoices to veterinary practices. Trupanion Express integrates with veterinarians’ practice management software, which allows the Company to access data. The Company’s subsidiaries include American Pet Insurance Company, Trupanion Managers USA, Inc., Trupanion Brokers Ontario, Inc. and Wyndham Insurance Company (SAC), Ltd.
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