Qunar Cayman Islands (NASDAQ: QUNR) and Shutterstock (NYSE:SSTK) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, earnings, profitabiliy, risk and valuation.
Profitability
This table compares Qunar Cayman Islands and Shutterstock’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Qunar Cayman Islands | -67.87% | -291.65% | -30.15% |
| Shutterstock | 6.52% | 12.74% | 7.33% |
Institutional and Insider Ownership
4.9% of Qunar Cayman Islands shares are held by institutional investors. Comparatively, 60.7% of Shutterstock shares are held by institutional investors. 47.3% of Shutterstock shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Risk and Volatility
Qunar Cayman Islands has a beta of 2.05, meaning that its stock price is 105% more volatile than the S&P 500. Comparatively, Shutterstock has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings for Qunar Cayman Islands and Shutterstock, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Qunar Cayman Islands | 0 | 0 | 1 | 0 | 3.00 |
| Shutterstock | 0 | 6 | 0 | 0 | 2.00 |
Qunar Cayman Islands currently has a consensus price target of $51.00, indicating a potential upside of 67.71%. Shutterstock has a consensus price target of $49.75, indicating a potential upside of 19.30%. Given Qunar Cayman Islands’ stronger consensus rating and higher probable upside, equities research analysts plainly believe Qunar Cayman Islands is more favorable than Shutterstock.
Earnings and Valuation
This table compares Qunar Cayman Islands and Shutterstock’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| Qunar Cayman Islands | N/A | N/A | N/A | ($8.43) | -3.61 |
| Shutterstock | $507.89 million | 2.84 | $64.42 million | $0.92 | 45.33 |
Shutterstock has higher revenue and earnings than Qunar Cayman Islands. Qunar Cayman Islands is trading at a lower price-to-earnings ratio than Shutterstock, indicating that it is currently the more affordable of the two stocks.
Summary
Shutterstock beats Qunar Cayman Islands on 7 of the 11 factors compared between the two stocks.
About Qunar Cayman Islands
Qunar Cayman Islands Limited (Qunar) is engaged in offering mobile and online commerce platform for travel in China. The Company offers a range of travel products, including flights, hotels, vacations packages, attraction tickets and other travel related offerings. The Company offers Qunar Travel, which is a mobile application that enables its users to search for and purchase travel products. The Company’s software as a service (SaaS) system provides an online presence for over 360,000 travel service providers. Its search engine provides real-time travel products information directly sourced from travel service providers and through its SaaS platform. The Company’s main lines of business include flight tickets, hotels, vacation packages and attraction tickets. It offers display advertising, train tickets, car services, tour guides and other services. Its system provides instant confirmation of booking, rescheduling and cancellation for its flight ticket transactions.
About Shutterstock
Shutterstock, Inc. (Shutterstock) is a global technology company that operates a two-sided marketplace for professionals to license content. The Company’s library of content includes digital imagery, which consists of licensed photographs, vectors, illustrations and video clips that customers use in their visual communications, such as Websites, digital and print marketing materials, corporate communications, books, publications and video content, and commercial music, which consists of music tracks and sound effects and which is often used to complement digital imagery. It also offers digital asset management services through its cloud-based digital asset management platform (webdam). Its global marketplace brings together users and contributors of content by providing a collection of content its customers can pay to license and incorporate into their work and by compensating contributors as their content is licensed to customers.
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