Head-To-Head Comparison: Blue Apron (NYSE:APRN) vs. PCM (PCMI)

PCM (NASDAQ: PCMI) and Blue Apron (NYSE:APRN) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, valuation, dividends and profitability.


This table compares PCM and Blue Apron’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
PCM 0.08% 11.19% 2.09%
Blue Apron -22.76% -155.60% -39.31%

Institutional and Insider Ownership

55.2% of PCM shares are owned by institutional investors. Comparatively, 11.7% of Blue Apron shares are owned by institutional investors. 24.0% of PCM shares are owned by insiders. Comparatively, 56.2% of Blue Apron shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares PCM and Blue Apron’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
PCM $2.19 billion 0.09 $3.09 million $1.08 15.37
Blue Apron $881.19 million 0.70 -$210.14 million ($1.64) -1.97

PCM has higher revenue and earnings than Blue Apron. Blue Apron is trading at a lower price-to-earnings ratio than PCM, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings for PCM and Blue Apron, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PCM 0 0 2 0 3.00
Blue Apron 0 14 4 0 2.22

PCM currently has a consensus price target of $12.00, indicating a potential downside of 27.71%. Blue Apron has a consensus price target of $5.93, indicating a potential upside of 83.57%. Given Blue Apron’s higher probable upside, analysts clearly believe Blue Apron is more favorable than PCM.


PCM beats Blue Apron on 9 of the 13 factors compared between the two stocks.

PCM Company Profile

PCM, Inc., through its subsidiaries, operates as a multi-vendor provider of technology products and solutions in the United States and the rest of Europe. The company operates through four segments: Commercial, Public Sector, Canada, and United Kingdom. It primarily sells device products, servers, storage products, network products, printers, and related accessories and devices. The company also provides managed services, cloud-based services, consulting, IT management and other IT services, and technical certifications and operational expertise in various practice areas; and selection, implementation, and IT solutions comprising security, virtualization, data services, unified communications, and infrastructure, as well as software asset management and software value-added reseller services. PCM, Inc. markets its products, services, and solutions to individuals; commercial businesses; state, local, and federal governments; and educational institutions through its sales force, e-commerce channels, and technology services teams, as well as cloud data centers, field services organizations, and online extranets. The company was formerly known as PC Mall, Inc. and changed its name to PCM, Inc. in December 2012. PCM, Inc. was founded in 1987 and is headquartered in El Segundo, California.

Blue Apron Company Profile

Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible. It provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters. The company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients. The company offers its services through order selections on Website or mobile application in the United States. Blue Apron Holdings, Inc. was incorporated in 2016 and is headquartered in New York, New York.

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