Head-To-Head Review: Rubicon Project (RUBI) and Its Peers

Rubicon Project (NYSE: RUBI) is one of 44 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it compare to its peers? We will compare Rubicon Project to related companies based on the strength of its analyst recommendations, valuation, risk, profitability, dividends, institutional ownership and earnings.

Earnings & Valuation

This table compares Rubicon Project and its peers revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Rubicon Project $155.54 million -$154.78 million -1.93
Rubicon Project Competitors $6.96 billion $963.53 million 41.72



Rubicon Project’s peers have higher revenue and earnings than Rubicon Project. Rubicon Project is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

58.2% of Rubicon Project shares are held by institutional investors. Comparatively, 46.9% of shares of all “Computer programming, data processing, & other computer related” companies are held by institutional investors. 13.8% of Rubicon Project shares are held by company insiders. Comparatively, 16.3% of shares of all “Computer programming, data processing, & other computer related” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and target prices for Rubicon Project and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rubicon Project 0 4 2 0 2.33
Rubicon Project Competitors 519 1965 4725 238 2.63

Rubicon Project presently has a consensus price target of $4.00, indicating a potential upside of 86.92%. As a group, “Computer programming, data processing, & other computer related” companies have a potential upside of 6.30%. Given Rubicon Project’s higher probable upside, research analysts plainly believe Rubicon Project is more favorable than its peers.

Profitability

This table compares Rubicon Project and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rubicon Project -124.07% -31.99% -16.09%
Rubicon Project Competitors -407.71% -69.65% -29.29%

Volatility and Risk

Rubicon Project has a beta of 1.12, suggesting that its share price is 12% more volatile than the S&P 500. Comparatively, Rubicon Project’s peers have a beta of 1.32, suggesting that their average share price is 32% more volatile than the S&P 500.

Summary

Rubicon Project peers beat Rubicon Project on 8 of the 13 factors compared.

Rubicon Project Company Profile

The Rubicon Project, Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

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