Contrasting Genius Brands (GNUS) & Gaia (GAIA)

Genius Brands (NASDAQ: GNUS) and Gaia (NASDAQ:GAIA) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, earnings, dividends, risk, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

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17.3% of Genius Brands shares are held by institutional investors. Comparatively, 29.1% of Gaia shares are held by institutional investors. 60.0% of Genius Brands shares are held by insiders. Comparatively, 43.4% of Gaia shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Genius Brands and Gaia, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genius Brands 0 0 2 0 3.00
Gaia 0 0 3 0 3.00

Genius Brands presently has a consensus target price of $7.50, suggesting a potential upside of 144.30%. Gaia has a consensus target price of $21.67, suggesting a potential upside of 43.01%. Given Genius Brands’ higher possible upside, equities analysts clearly believe Genius Brands is more favorable than Gaia.

Volatility & Risk

Genius Brands has a beta of -0.68, indicating that its share price is 168% less volatile than the S&P 500. Comparatively, Gaia has a beta of 0.72, indicating that its share price is 28% less volatile than the S&P 500.


This table compares Genius Brands and Gaia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Genius Brands -642.35% -49.40% -27.78%
Gaia -82.26% -28.29% -24.84%

Earnings & Valuation

This table compares Genius Brands and Gaia’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Genius Brands $5.33 million 4.72 -$4.90 million ($1.59) -1.93
Gaia $28.29 million 9.37 -$23.27 million ($1.57) -9.65

Genius Brands has higher earnings, but lower revenue than Gaia. Gaia is trading at a lower price-to-earnings ratio than Genius Brands, indicating that it is currently the more affordable of the two stocks.


Gaia beats Genius Brands on 9 of the 12 factors compared between the two stocks.

About Genius Brands

Genius Brands International, Inc., a content and brand management company, creates and licenses animated multimedia content for toddlers to tweens worldwide. The company offers Thomas Edison's Secret Lab, a STEM-based comedy adventure series; Baby Genius, a catalogue of songs, music videos, and toys, which feature classic nursery rhymes, learning songs, classical music, holiday favorites, and others for toddlers; and Warren Buffet's Secret Millionaire's Club, an animated series for kids. It also develops and produces animated series, such as Llama Llama, SpacePop, Stan Lee's Cosmic Crusaders, and Rainbow Rangers. In addition, the company acts as a licensing agent for Llama Llama, From Frank, and Celessence Technologies. It serves various customers and partners, including broadcasters, consumer products licensees, and retailers. Genius Brands International, Inc. sells its products directly at wholesale to retail stores or through online retailers. The company was formerly known as Pacific Entertainment Corporation and changed its name to Genius Brands International, Inc. in October 2011. Genius Brands International, Inc. was founded in 2006 and is based in Beverly Hills, California.

About Gaia

Gaia, Inc. operates a digital video subscription service and online community that caters underserved subscribers worldwide. The company has a digital content library of approximately 8,000 titles available to its subscribers on Internet-connected devices. Its subscribers have access to a library of films, documentaries, interviews, yoga classes, transformation related content, and others for digital streaming. The company's content on its network is curated into three channels, including Yoga, Transformation, and Seeking Truth; and delivered directly to subscribers through its streaming platform. It complements its produced and owned content through long term, predominately exclusive, and licensing agreements. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was founded in 1988 and is based in Louisville, Colorado.

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