Comparing 1-800-Flowers (FLWS) and Kirkland’s Home (KIRK)

1-800-Flowers (NASDAQ: FLWS) and Kirkland’s Home (NASDAQ:KIRK) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, institutional ownership, dividends, valuation and risk.

Risk and Volatility

1-800-Flowers has a beta of 1.2, meaning that its stock price is 20% more volatile than the S&P 500. Comparatively, Kirkland’s Home has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500.

Institutional & Insider Ownership

33.0% of 1-800-Flowers shares are owned by institutional investors. Comparatively, 95.0% of Kirkland’s Home shares are owned by institutional investors. 61.4% of 1-800-Flowers shares are owned by company insiders. Comparatively, 7.8% of Kirkland’s Home shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and target prices for 1-800-Flowers and Kirkland’s Home, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1-800-Flowers 1 3 4 0 2.38
Kirkland’s Home 0 0 3 0 3.00

1-800-Flowers currently has a consensus target price of $12.40, suggesting a potential downside of 1.59%. Kirkland’s Home has a consensus target price of $13.33, suggesting a potential upside of 26.02%. Given Kirkland’s Home’s stronger consensus rating and higher probable upside, analysts plainly believe Kirkland’s Home is more favorable than 1-800-Flowers.

Valuation & Earnings

This table compares 1-800-Flowers and Kirkland’s Home’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
1-800-Flowers $1.19 billion 0.68 $44.04 million $0.43 29.30
Kirkland’s Home $634.12 million 0.26 $5.29 million $0.38 27.84

1-800-Flowers has higher revenue and earnings than Kirkland’s Home. Kirkland’s Home is trading at a lower price-to-earnings ratio than 1-800-Flowers, indicating that it is currently the more affordable of the two stocks.


This table compares 1-800-Flowers and Kirkland’s Home’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
1-800-Flowers 4.70% 9.34% 4.78%
Kirkland’s Home 0.84% 4.59% 2.21%


1-800-Flowers beats Kirkland’s Home on 11 of the 14 factors compared between the two stocks.

1-800-Flowers Company Profile, Inc., together with its subsidiaries, provides gourmet food and floral gifts for various occasions in the United States. It operates in three segments: Consumer Floral; Gourmet Food and Gift Baskets; and BloomNet Wire Service. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candies, wine, and gift-quality fruits, as well as balloons, candles, keepsake gifts, and plush stuffed animals. It also provides floral wire service through; gourmet gifts, such as fruits and other gourmet items through 1-877-322-1200 or; popcorn and specialty treats through 1-800-541-2676 or; cookies and baked gifts from 1-800-443-8124 or; gift baskets and towers from; English muffins and other breakfast treats from 1-800-999-1910 or; carved fresh fruit arrangements from; and steaks and chops from The company offers its products to consumers and wholesalers. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Carle Place, New York.

Kirkland’s Home Company Profile

Kirkland's, Inc. operates as a specialty retailer of home décor in the United States. The company's stores provide various merchandise, including holiday décor, framed arts, furniture, ornamental wall décor, fragrance and accessories, mirrors, lamps, decorative accessories, textiles, housewares, gifts, artificial floral products, frames, clocks, and outdoor living items. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising power strip centers, lifestyle centers, outlet centers, and freestanding locations, as well as enclosed malls. As of March 16, 2018, it operated 420 stores in 36 states. The company also sells its products through its Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

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