Facebook Outlines Changes Needed for Strict New Privacy Law in Europe

Facebook will start asking its users if their personal information can be used to help power services such as facial recognition in an attempt to help the social media giant comply with a big new data law in Europe that will take effect in just over one month.

Late Tuesday, through a blog post Facebook said it would ask its users if they want the social media giant to use data from their partners, like other websites, to show ads to them.

It asked users to choose if they want to continue to share information like religious and political views as well as relationship status.

In addition Facebook asked if users would allow facial recognition technology to be used. This is for use in suggesting possible friends you might want to tag for photos and to detect when others may be trying to attempt to use an image that you uploaded as their own profile picture. That featured was turned off by Facebook in 2012 for Europe after privacy advocates and regulators pressured the company.

The blog post also asked people to agree to the updated terms of service as well as data policy for Facebook.

The blog post on Tuesday also said that Facebook was not asking to have new rights for collecting, using or sharing user data on its site, and continues to be committed to not selling data about the user to any advertisers or any other partners.

Users in the European Union will be seeing the requests during this month and will eventually be sent out to all Facebook users worldwide.

Facebook announced that the information will be presented in ways making that make the most sense for other areas.

This announcement comes prior to the European Union implementing its General Data Protection Regulations or GDPR May 25. The new law replaces a data law that is over two decades old and requires businesses to give their users more control of their own data.

The tech giant based in the U.S. is grappling with regaining the trust of users there following the scandal involving Cambridge Analytica where data of 87 million users of Facebook was harvested and allegedly used by a political group.

Another GDPR provision requires people 13 to 15 years of age in some countries of the EU to need permission from their parent or guardian to use certain services online.



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