Head to Head Survey: Helen of Troy (NASDAQ:HELE) vs. Its Rivals

Helen of Troy (NASDAQ: HELE) is one of 4 public companies in the “Electric housewares & fans” industry, but how does it weigh in compared to its competitors? We will compare Helen of Troy to similar businesses based on the strength of its profitability, earnings, dividends, risk, institutional ownership, valuation and analyst recommendations.

Earnings and Valuation

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This table compares Helen of Troy and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Helen of Troy $1.54 billion $140.68 million 13.87
Helen of Troy Competitors $759.62 million $50.83 million 14.18

Helen of Troy has higher revenue and earnings than its competitors. Helen of Troy is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

Helen of Troy has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, Helen of Troy’s competitors have a beta of 3.36, indicating that their average stock price is 236% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Helen of Troy and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy 1 1 3 0 2.40
Helen of Troy Competitors 6 37 31 1 2.36

Helen of Troy presently has a consensus target price of $99.75, indicating a potential upside of 14.92%. As a group, “Electric housewares & fans” companies have a potential upside of 21.19%. Given Helen of Troy’s competitors higher possible upside, analysts clearly believe Helen of Troy has less favorable growth aspects than its competitors.


This table compares Helen of Troy and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Helen of Troy 1.28% 18.37% 10.43%
Helen of Troy Competitors 1.28% 18.37% 10.43%

Insider & Institutional Ownership

94.8% of Helen of Troy shares are held by institutional investors. Comparatively, 64.6% of shares of all “Electric housewares & fans” companies are held by institutional investors. 0.6% of Helen of Troy shares are held by company insiders. Comparatively, 16.6% of shares of all “Electric housewares & fans” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

About Helen of Troy

Helen of Troy Limited designs, develops, imports, markets, and distributes a portfolio of consumer products worldwide. It operates in four segments: Housewares, Health & Home, Nutritional Supplements, and Beauty. The Housewares segment offers food and beverage preparation tools and gadgets, storage containers, and organization products; household cleaning products, and shower organization and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; and insulated water bottles, jugs, drinkware, travel mugs, and food containers. The Health & Home segment provides thermometers, blood pressure monitors, and humidifiers; faucet mount water filtration systems and pitcher based water filtration systems; and air purifiers, heaters, fans, and dehumidifiers. The Nutritional Supplements segment offers heart, digestive, joint, blood sugar, sleep, brain, and vision support products; and skin care, safe beauty, and pain relief support products. The Beauty segment provides hair, facial, and skin care appliances, as well as grooming brushes, tools, and decorative hair accessories; and liquid hair styling, treatment and conditioning products, shampoos, skin care products, fragrances, deodorants, and antiperspirants. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, catalogs, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, OXO Tot, Hydro Flask, Vicks, Braun, Honeywell, PUR, Febreze, Revlon, Pro Beauty Tools, Sure, Pert, Infusium23, Brut, Ammens, Hot Tools, Bed Head, Dr. Sinatra, Dr. David Williams, and Dr. Whitaker brands. Helen of Troy Limited was founded in 1968 and is headquartered in El Paso, Texas.

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