News headlines about Fitbit (NYSE:FIT) have been trending somewhat positive this week, Accern Sentiment reports. Accern identifies negative and positive news coverage by monitoring more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Fitbit earned a daily sentiment score of 0.14 on Accern’s scale. Accern also gave media headlines about the scientific and technical instruments company an impact score of 45.3317179310245 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the next several days.
Here are some of the news stories that may have effected Accern’s rankings:
- Why Fitbit Is Taking Another Swing at Smartwatches (finance.yahoo.com)
- FitBit Finally Just Gave Women the Smartwatch They’ve Been Asking For (inc.com)
- Can Fitbit's New "Mass-Appeal" Smartwatch Sell Better Than Ionic? (finance.yahoo.com)
- 3 Reasons to Stay Away From Fitbit (finance.yahoo.com)
- Fitbit adds Zynga’s Bromberg to board – Fitbit, Inc. (NYSE:FIT … – Seeking Alpha (seekingalpha.com)
A number of equities analysts have issued reports on FIT shares. Roth Capital started coverage on shares of Fitbit in a report on Friday, January 5th. They issued a “buy” rating and a $10.00 target price on the stock. Robert W. Baird reissued a “hold” rating on shares of Fitbit in a report on Tuesday, February 27th. Morgan Stanley set a $5.00 target price on shares of Fitbit and gave the stock a “hold” rating in a report on Tuesday, February 27th. Stifel Nicolaus raised shares of Fitbit from a “sell” rating to a “hold” rating and cut their target price for the stock from $6.00 to $5.50 in a report on Wednesday, January 31st. Finally, Cleveland Research reissued a “hold” rating on shares of Fitbit in a report on Thursday, December 21st. Five research analysts have rated the stock with a sell rating, nine have assigned a hold rating and six have assigned a buy rating to the stock. The company presently has an average rating of “Hold” and a consensus target price of $6.85.
In other news, Director Jon Callaghan sold 15,000 shares of the company’s stock in a transaction that occurred on Thursday, March 1st. The shares were sold at an average price of $4.76, for a total transaction of $71,400.00. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, EVP Andy Missan sold 5,000 shares of the company’s stock in a transaction that occurred on Thursday, February 1st. The stock was sold at an average price of $5.17, for a total transaction of $25,850.00. Following the transaction, the executive vice president now owns 125,127 shares in the company, valued at $646,906.59. The disclosure for this sale can be found here. Insiders have sold 60,000 shares of company stock worth $316,750 over the last quarter. 29.10% of the stock is owned by company insiders.
Fitbit, Inc is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.
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