Comparing Zebra Technologies (ZBRA) & Its Competitors

Zebra Technologies (NASDAQ: ZBRA) is one of 99 public companies in the “MACHINERY” industry, but how does it weigh in compared to its peers? We will compare Zebra Technologies to related businesses based on the strength of its analyst recommendations, valuation, dividends, institutional ownership, earnings, risk and profitability.

Risk and Volatility

Zebra Technologies has a beta of 1.48, meaning that its stock price is 48% more volatile than the S&P 500. Comparatively, Zebra Technologies’ peers have a beta of 1.73, meaning that their average stock price is 73% more volatile than the S&P 500.

Insider and Institutional Ownership

90.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 69.3% of shares of all “MACHINERY” companies are held by institutional investors. 2.4% of Zebra Technologies shares are held by insiders. Comparatively, 9.0% of shares of all “MACHINERY” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations for Zebra Technologies and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies 0 3 6 0 2.67
Zebra Technologies Competitors 582 2970 2907 82 2.38

Zebra Technologies presently has a consensus price target of $139.88, suggesting a potential downside of 2.42%. As a group, “MACHINERY” companies have a potential upside of 5.25%. Given Zebra Technologies’ peers higher possible upside, analysts plainly believe Zebra Technologies has less favorable growth aspects than its peers.


This table compares Zebra Technologies and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Zebra Technologies 0.46% 42.96% 7.87%
Zebra Technologies Competitors 3.82% 14.07% 4.35%

Earnings & Valuation

This table compares Zebra Technologies and its peers revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Zebra Technologies $3.72 billion $17.00 million 447.95
Zebra Technologies Competitors $3.86 billion $259.49 million 2.82

Zebra Technologies’ peers have higher revenue and earnings than Zebra Technologies. Zebra Technologies is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


Zebra Technologies peers beat Zebra Technologies on 7 of the 13 factors compared.

About Zebra Technologies

Zebra Technologies Corporation designs, manufactures and sells a range of automatic identification and data capture (AIDC) products. The Company’s AIDC products include mobile computers, barcode scanners, radio frequency identification (RFID) readers, wireless local area network (WLAN) products, specialty printers for barcode labeling and personal identification, real-time location systems (RTLS), related accessories and supplies, such as self-adhesive labels and other consumables, and utilities and application software. The Company operates through two segments: Enterprise, which comprises its mobile computing, data capture, RFID and WLAN products, and services, and Legacy Zebra, which comprises barcode and card printing, location solutions, supplies and services. The Company’s products are used in automatic identification (auto ID), data collection and personal identification applications.

Receive News & Ratings for Zebra Technologies Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Zebra Technologies and related companies with's FREE daily email newsletter.

Leave a Reply