Head to Head Contrast: Intralinks (IL) versus Baozun (BZUN)

Intralinks (NYSE: IL) and Baozun (NASDAQ:BZUN) are both technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Intralinks and Baozun, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intralinks 0 0 0 0 N/A
Baozun 0 1 2 0 2.67

Baozun has a consensus price target of $37.33, suggesting a potential upside of 1.98%.

Insider & Institutional Ownership

91.2% of Intralinks shares are held by institutional investors. Comparatively, 40.3% of Baozun shares are held by institutional investors. 32.3% of Intralinks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Intralinks and Baozun’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Intralinks N/A N/A N/A ($0.35) N/A
Baozun $488.30 million 4.07 $12.47 million $0.34 107.68

Baozun has higher revenue and earnings than Intralinks. Intralinks is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.


This table compares Intralinks and Baozun’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Intralinks -1.63% -1.87% -1.13%
Baozun 3.20% 8.72% 5.97%


Baozun beats Intralinks on 7 of the 9 factors compared between the two stocks.

About Intralinks

Intralinks Holdings, Inc. is a technology provider of software-as-a-service (SaaS) solutions for secure enterprise content collaboration within and among organizations. The Company’s cloud-based solutions enable organizations to manage, control, track, search, exchange and collaborate on sensitive information inside and outside the firewall. Its solutions enables its customers to manage electronic information, accelerate information-intensive business processes, optimize critical information workflows, meet regulatory and risk management requirements, and collaborate with business counterparties. The Company delivers its solutions through a cloud-based model, making them available on-demand over the Internet using a multi-tenant SaaS architecture. The Company serves enterprises and governmental agencies across a range of industries, including financial services, pharmaceutical, manufacturing, biotechnology, consumer, energy, legal, professional services, insurance and technology.

About Baozun

Baozun Inc. is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. Its segments include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng. Its subsidiaries include Baozun Hong Kong Holding Limited and Baozun Hongkong Investment Limited.

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