Media headlines about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive recently, Accern reports. The research firm identifies positive and negative news coverage by analyzing more than 20 million news and blog sources in real-time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. The Rubicon Project earned a news impact score of 0.24 on Accern’s scale. Accern also gave news articles about the software maker an impact score of 45.1844665252506 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near future.
The Rubicon Project (NYSE:RUBI) traded up $0.03 during mid-day trading on Tuesday, reaching $1.77. The company’s stock had a trading volume of 33,086 shares, compared to its average volume of 791,985. The Rubicon Project has a 52 week low of $1.53 and a 52 week high of $9.03.
Several research analysts have recently weighed in on RUBI shares. Craig Hallum raised The Rubicon Project from a “hold” rating to a “buy” rating in a research note on Monday, January 22nd. Citigroup reduced their price objective on The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating for the company in a research note on Friday, November 3rd. B. Riley reissued a “hold” rating and issued a $3.00 price objective on shares of The Rubicon Project in a research note on Friday, November 3rd. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Finally, ValuEngine upgraded The Rubicon Project from a “strong sell” rating to a “sell” rating in a report on Friday, February 2nd. Two equities research analysts have rated the stock with a sell rating, seven have assigned a hold rating and one has assigned a buy rating to the stock. The Rubicon Project presently has an average rating of “Hold” and an average target price of $5.61.
The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.
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