SEA (SE) versus Sito Mobile (NASDAQ:SITO) Critical Comparison

Sito Mobile (NASDAQ: SITO) and SEA (NYSE:SE) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations and profitability.

Profitability

This table compares Sito Mobile and SEA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -29.34% -47.82% -25.15%
SEA -141.10% N/A -48.73%

Institutional & Insider Ownership

12.5% of Sito Mobile shares are owned by institutional investors. Comparatively, 68.7% of SEA shares are owned by institutional investors. 1.5% of Sito Mobile shares are owned by company insiders. Comparatively, 0.2% of SEA shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Sito Mobile and SEA’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $29.43 million 5.22 -$1.40 million ($0.59) -11.81
SEA N/A N/A N/A N/A N/A

SEA has lower revenue, but higher earnings than Sito Mobile.

Analyst Ratings

This is a breakdown of recent ratings for Sito Mobile and SEA, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 1 5 0 2.83
SEA 0 0 6 0 3.00

Sito Mobile presently has a consensus price target of $8.80, suggesting a potential upside of 26.26%. SEA has a consensus price target of $18.67, suggesting a potential upside of 31.18%. Given SEA’s stronger consensus rating and higher probable upside, analysts clearly believe SEA is more favorable than Sito Mobile.

Summary

SEA beats Sito Mobile on 5 of the 9 factors compared between the two stocks.

About Sito Mobile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

About SEA

Sea Limited, formerly Garena Interactive Holding Limited, is an Internet company. The Company operates through three segments: digital entertainment, e-commerce and digital financial services. The Company has developed an integrated platform consisting of digital entertainment focused on online games, e-commerce, and digital financial services focused on e-wallet services. Its platforms include Garena, Shopee, and AirPay. Garena provides access to engaging mobile and personal computer (PC) online games, live streaming game play, as well as social features such as user chat and online forums. Shopee is an e-commerce marketplace where users come together to browse, shop and sell on-the-go, anytime, anywhere. AirPay App is the Company’s digital financial services business that provides e-wallet services to consumers through the AirPay App and to small businesses through the AirPay counter application.

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