The Rubicon Project, Inc. (NYSE:RUBI) shares saw strong trading volume on Friday . 1,496,440 shares changed hands during trading, an increase of 43% from the previous session’s volume of 1,045,285 shares.The stock last traded at $2.11 and had previously closed at $1.99.
A number of equities analysts recently issued reports on the company. B. Riley reaffirmed a “neutral” rating and issued a $5.00 price target on shares of The Rubicon Project in a report on Tuesday, September 12th. Citigroup lowered their price target on The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a report on Tuesday, September 26th. Finally, Needham & Company LLC reaffirmed a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Two investment analysts have rated the stock with a sell rating and eight have issued a hold rating to the company. The stock currently has an average rating of “Hold” and an average price target of $5.61.
The stock has a market capitalization of $105.06, a price-to-earnings ratio of -0.68 and a beta of 1.25.
A number of institutional investors and hedge funds have recently made changes to their positions in RUBI. Voya Investment Management LLC lifted its stake in The Rubicon Project by 29.6% in the second quarter. Voya Investment Management LLC now owns 20,823 shares of the software maker’s stock valued at $107,000 after buying an additional 4,760 shares during the last quarter. SG Americas Securities LLC purchased a new stake in The Rubicon Project in the second quarter valued at approximately $143,000. Cubist Systematic Strategies LLC lifted its stake in The Rubicon Project by 308.5% in the third quarter. Cubist Systematic Strategies LLC now owns 39,706 shares of the software maker’s stock valued at $154,000 after buying an additional 29,985 shares during the last quarter. Wells Fargo & Company MN lifted its stake in The Rubicon Project by 7.3% in the second quarter. Wells Fargo & Company MN now owns 30,922 shares of the software maker’s stock valued at $158,000 after buying an additional 2,103 shares during the last quarter. Finally, Parametric Portfolio Associates LLC lifted its stake in The Rubicon Project by 24.5% in the second quarter. Parametric Portfolio Associates LLC now owns 32,266 shares of the software maker’s stock valued at $166,000 after buying an additional 6,342 shares during the last quarter. 62.62% of the stock is owned by hedge funds and other institutional investors.
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About The Rubicon Project
The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.
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