Contrasting Atlas Financial (AFH) and Mercury General (MCY)

Atlas Financial (NASDAQ: AFH) and Mercury General (NYSE:MCY) are both financials companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.


This table compares Atlas Financial and Mercury General’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Atlas Financial 0.92% -2.57% -0.78%
Mercury General 3.00% 6.47% 2.32%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Atlas Financial and Mercury General, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlas Financial 0 0 3 0 3.00
Mercury General 0 0 0 0 N/A

Atlas Financial presently has a consensus target price of $18.50, indicating a potential downside of 0.54%. Given Atlas Financial’s higher possible upside, equities research analysts plainly believe Atlas Financial is more favorable than Mercury General.

Risk & Volatility

Atlas Financial has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500. Comparatively, Mercury General has a beta of 0.51, suggesting that its share price is 49% less volatile than the S&P 500.

Institutional and Insider Ownership

79.7% of Atlas Financial shares are owned by institutional investors. Comparatively, 46.1% of Mercury General shares are owned by institutional investors. 13.3% of Atlas Financial shares are owned by company insiders. Comparatively, 34.3% of Mercury General shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Mercury General pays an annual dividend of $2.49 per share and has a dividend yield of 4.6%. Atlas Financial does not pay a dividend. Mercury General pays out 139.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mercury General has increased its dividend for 31 consecutive years.

Earnings and Valuation

This table compares Atlas Financial and Mercury General’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Atlas Financial $177.58 million 1.26 $2.64 million $0.19 97.89
Mercury General $3.23 billion 0.94 $73.04 million $1.79 30.54

Mercury General has higher revenue and earnings than Atlas Financial. Mercury General is trading at a lower price-to-earnings ratio than Atlas Financial, indicating that it is currently the more affordable of the two stocks.


Mercury General beats Atlas Financial on 9 of the 15 factors compared between the two stocks.

About Atlas Financial

Atlas Financial Holdings Inc formerly JJR VI Acquisition Corp is a Canada-based company. It is engaged in the business of providing commercial automobile insurance in the United States with a niche market orientation. The Company’s automobile insurance products provide coverage in three areas: liability, accident benefits and physical damage. Liability insurance provides coverage where the insured is responsible for an automobile accident, for the payment for injuries and property damage to third parties. Accident benefit policies or personal injury protection policies provide coverage for loss of income, medical and rehabilitation expenses for insured persons who are injured in an automobile accident, Physical damage coverages provide for the payment of damages to an insured automobile arising from a collision with another object or from other risks. In January 2013, the Company acquired Camelot Services Inc. and its insurance subsidiary, Gateway Insurance Company.

About Mercury General

Mercury General Corporation is an insurance holding company. As of December 31, 2016, the Company and its subsidiaries were engaged in writing personal automobile insurance through 14 insurance subsidiaries in 11 states, principally California. Its segments include Property and Casualty Lines, and Other Lines. Its Property and Casualty segment offers various insurance products to its individual customers and small business customers. Its Other segment offers automobile mechanical breakdown warranties, which are sold through automobile dealerships and credit unions. It also writes homeowners, commercial automobile, commercial property, mechanical breakdown and umbrella insurance. Its insurance policies are sold through independent agents. As of December 31, 2016, it sold its policies through approximately 9,700 independent agents, its owned insurance agencies, Auto Insurance Specialists LLC and PoliSeek AIS Insurance Solutions, Inc., and directly through Internet sales portals.

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