Adobe Says Cyber Monday Set New Record with $6.6 Billion

Adobe announced on Tuesday in its most recent report that Cyber Monday reached a new record of $6.6 billion in sales that makes it the largest online U.S. sales day in history.

In comparison Thanksgiving Day and Black Friday took in $2.87 billion and $5.03 billion respectively, while the largest shopping event in the world was Singles’ Day in China earlier in November, which saw Alibaba the e-commerce giant post sales of more than $25.3 billion.

Cyber Monday’s top sellers included PJ Masks, Apple AirPods, Nintendo Switch, streaming devices such as Roku and Google Chromecast and Super Mario Odyssey the video game.

The holiday shopping season for the first 27 days of November has produced more than $50 billion in sales online, an increase over last year of more than 16.8%.

Adobe is predicting that this year will be the first holiday season to break the $100 billion mark for online sales.

Mobile posted new records in representing 47.4% of all visits including 39.9% for smartphones and 7.6% for tablets, while it took in 33.1% of revenue that was distributed by 24% for smartphones and 9% for tablets.

Smartphone revenue grew by over 32.1% compared to last years, with more than $1.59 billion that set a new record high.

For purchases that were made using a smartphone, Apple led with orders averaging $123 in comparison to Android orders that averaged $110.

The largest discounts on Cyber Monday were on toys with discounts averaging almost 19%, followed by televisions with discounts averaging 16.5% and computers with average discounts of 14.7%.

On Black Friday, the largest discounts were on computers, televisions and toys, On Tuesday, which is now referred to as Giving Tuesday, pet products and bedding and furniture are expected to have the best discounts at 22% and 13% respectively.

Cyber Monday’s busiest period was late in the day from 8 p.m. to 11 p.m. for each market, while the last hour from 11 p.m. to midnight will be the single business hour at over four times the annual average. Online casinos also took part in the buying barrage with the best online casinos reporting record traffic.

Cyber Monday searches drove most of the sales online, with 41.7% of the searches resulted in sales included 22.8% for paid search, 18.8% for organic search.

During the Thanksgiving weekend from November 23 to November 26 sales online reached a total of $13.03 billion, an increase of 14.4% over the same period last year.

The $2.87 billion in sales on Thanksgiving Day represented an increase of 18.3% compared to Thanksgiving Day last year.

Leave a Reply