Head to Head Survey: HubSpot (HUBS) and The Competition

HubSpot (NYSE: HUBS) is one of 100 publicly-traded companies in the “Enterprise Software” industry, but how does it weigh in compared to its rivals? We will compare HubSpot to related companies based on the strength of its valuation, earnings, risk, dividends, institutional ownership, analyst recommendations and profitability.

Earnings and Valuation

This table compares HubSpot and its rivals gross revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
HubSpot $270.97 million -$45.56 million -69.05
HubSpot Competitors $1.76 billion $288.64 million -6.01

HubSpot’s rivals have higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for HubSpot and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot 0 2 16 0 2.89
HubSpot Competitors 364 2190 4121 119 2.59

HubSpot presently has a consensus target price of $82.93, indicating a potential upside of 3.54%. As a group, “Enterprise Software” companies have a potential upside of 2.34%. Given HubSpot’s stronger consensus rating and higher probable upside, analysts clearly believe HubSpot is more favorable than its rivals.

Risk and Volatility

HubSpot has a beta of 2.4, suggesting that its stock price is 140% more volatile than the S&P 500. Comparatively, HubSpot’s rivals have a beta of 1.04, suggesting that their average stock price is 4% more volatile than the S&P 500.

Institutional and Insider Ownership

94.4% of HubSpot shares are held by institutional investors. Comparatively, 59.7% of shares of all “Enterprise Software” companies are held by institutional investors. 12.1% of HubSpot shares are held by company insiders. Comparatively, 22.9% of shares of all “Enterprise Software” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


This table compares HubSpot and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HubSpot -12.16% -21.93% -7.61%
HubSpot Competitors -20.86% -214.70% -6.65%


HubSpot beats its rivals on 7 of the 12 factors compared.

HubSpot Company Profile

HubSpot, Inc. (HubSpot) provides a cloud-based marketing and sales software platform. The Company’s software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company’s products include HubSpot Marketing, HubSpot CRM and HubSpot Sales. The Company offers Professional Services and support. It offers professional services to educate and train customers on how to leverage its software platform and inbound marketing methodology to transform how their business attracts, engages and delights customers.

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