Analyzing Tribune Media (TRCO) and Its Rivals

Tribune Media (NYSE: TRCO) is one of 31 publicly-traded companies in the “Broadcasting” industry, but how does it compare to its peers? We will compare Tribune Media to similar companies based on the strength of its dividends, institutional ownership, profitability, earnings, risk, valuation and analyst recommendations.

Analyst Ratings

This is a summary of recent recommendations and price targets for Tribune Media and its peers, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tribune Media 1 4 1 0 2.00
Tribune Media Competitors 211 1059 2292 44 2.60

Tribune Media presently has a consensus target price of $43.88, suggesting a potential upside of 6.44%. As a group, “Broadcasting” companies have a potential upside of 20.16%. Given Tribune Media’s peers stronger consensus rating and higher possible upside, analysts clearly believe Tribune Media has less favorable growth aspects than its peers.


Tribune Media pays an annual dividend of $1.00 per share and has a dividend yield of 2.4%. Tribune Media pays out -75.2% of its earnings in the form of a dividend. As a group, “Broadcasting” companies pay a dividend yield of 1.7% and pay out 46.2% of their earnings in the form of a dividend. Tribune Media is clearly a better dividend stock than its peers, given its higher yield and lower payout ratio.

Insider & Institutional Ownership

96.7% of Tribune Media shares are owned by institutional investors. Comparatively, 52.2% of shares of all “Broadcasting” companies are owned by institutional investors. 0.6% of Tribune Media shares are owned by company insiders. Comparatively, 13.1% of shares of all “Broadcasting” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Tribune Media and its peers revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Tribune Media $1.95 billion $14.24 million -30.99
Tribune Media Competitors $12.55 billion $1.47 billion 170.31

Tribune Media’s peers have higher revenue and earnings than Tribune Media. Tribune Media is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


This table compares Tribune Media and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tribune Media -6.12% 4.11% 1.50%
Tribune Media Competitors -9.48% 11.56% 2.37%

Risk & Volatility

Tribune Media has a beta of 1.52, indicating that its share price is 52% more volatile than the S&P 500. Comparatively, Tribune Media’s peers have a beta of 1.55, indicating that their average share price is 55% more volatile than the S&P 500.


Tribune Media peers beat Tribune Media on 11 of the 15 factors compared.

About Tribune Media

Tribune Media Company, through its subsidiaries, operates as a media and entertainment company in the United States. It offers news, entertainment, and sports programming through Tribune Broadcasting local television stations, including FOX television affiliates, CW Network, LLC television affiliates, CBS television affiliates, ABC television affiliates, NBC television affiliates, and independent television stations; and television series and movies on WGN America, a national general entertainment cable network. The company also operates Antenna TV and THIS TV, a digital multicast networks; Tribune Studios, a development and production studio; Screener, an entertainment Website; and WGN 720 AM, a radio station in Chicago. It owns and operates 42 local television stations. The company was formerly known as Tribune Company and changed its name to Tribune Media Company in July 2014. Tribune Media Company was founded in 1847 and is based in Chicago, Illinois.

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