Head-To-Head Comparison: Brady Corporation (BRC) versus Its Peers

Brady Corporation (NYSE: BRC) is one of 103 public companies in the “Business Support Services” industry, but how does it weigh in compared to its competitors? We will compare Brady Corporation to related companies based on the strength of its dividends, earnings, valuation, profitability, risk, analyst recommendations and institutional ownership.

Institutional & Insider Ownership

75.7% of Brady Corporation shares are held by institutional investors. Comparatively, 63.0% of shares of all “Business Support Services” companies are held by institutional investors. 15.6% of Brady Corporation shares are held by company insiders. Comparatively, 12.4% of shares of all “Business Support Services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

Brady Corporation has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, Brady Corporation’s competitors have a beta of 1.14, indicating that their average share price is 14% more volatile than the S&P 500.


Brady Corporation pays an annual dividend of $0.83 per share and has a dividend yield of 2.2%. Brady Corporation pays out 45.4% of its earnings in the form of a dividend. As a group, “Business Support Services” companies pay a dividend yield of 1.2% and pay out 30.5% of their earnings in the form of a dividend. Brady Corporation has increased its dividend for 31 consecutive years.

Analyst Recommendations

This is a summary of current ratings and target prices for Brady Corporation and its competitors, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brady Corporation 1 2 1 0 2.00
Brady Corporation Competitors 636 1887 2664 64 2.41

Brady Corporation presently has a consensus target price of $38.25, suggesting a potential upside of 0.92%. As a group, “Business Support Services” companies have a potential downside of 5.53%. Given Brady Corporation’s higher possible upside, equities analysts clearly believe Brady Corporation is more favorable than its competitors.

Earnings & Valuation

This table compares Brady Corporation and its competitors gross revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Brady Corporation $1.11 billion $95.64 million 20.71
Brady Corporation Competitors $1.24 billion $75.94 million 1,429.84

Brady Corporation’s competitors have higher revenue, but lower earnings than Brady Corporation. Brady Corporation is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Brady Corporation and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brady Corporation 8.59% 13.93% 8.84%
Brady Corporation Competitors -53.18% -169.87% 0.62%


Brady Corporation beats its competitors on 9 of the 15 factors compared.

Brady Corporation Company Profile

Brady Corporation is a manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The Company has two segments: Identification Solutions (IDS) and Workplace Safety (WPS). The IDS segment includes identification and healthcare products, and the WPS segment includes workplace safety and compliance products. The IDS segment offers products that are manufactured under various brands, including the Brady brand, and are primarily sold through distribution to a range of maintenance, repair and operations (MRO) and original equipment manufacturing (OEM) customers, and through other channels. The WPS segment offers a range of product categories, such as safety and compliance signs, tags, and labels; informational and architectural signage; industrial warehouse and office equipment, and labor law compliance posters. Its brands include Electromark, Identicard, PromoVision, Scafftag, Seton and Emedco.

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