Financial Analysis: Brighthouse Financial (BHF) and Its Competitors

Brighthouse Financial (NYSE: BHF) is one of 22 publicly-traded companies in the “Multiline Insurance & Brokers” industry, but how does it contrast to its competitors? We will compare Brighthouse Financial to similar companies based on the strength of its earnings, analyst recommendations, profitability, dividends, valuation, institutional ownership and risk.


This table compares Brighthouse Financial and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brighthouse Financial -47.82% -25.06% -1.69%
Brighthouse Financial Competitors 4.19% 10.11% 2.51%

Insider and Institutional Ownership

62.2% of shares of all “Multiline Insurance & Brokers” companies are held by institutional investors. 15.5% of shares of all “Multiline Insurance & Brokers” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Brighthouse Financial and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial 1 12 1 0 2.00
Brighthouse Financial Competitors 111 693 791 21 2.45

Brighthouse Financial currently has a consensus price target of $68.92, indicating a potential upside of 21.80%. As a group, “Multiline Insurance & Brokers” companies have a potential downside of 6.37%. Given Brighthouse Financial’s higher possible upside, research analysts plainly believe Brighthouse Financial is more favorable than its competitors.

Valuation & Earnings

This table compares Brighthouse Financial and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Brighthouse Financial N/A N/A -2.41
Brighthouse Financial Competitors $11.13 billion $534.17 million 217.64

Brighthouse Financial’s competitors have higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


Brighthouse Financial competitors beat Brighthouse Financial on 9 of the 10 factors compared.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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