Analyzing Social Reality (SCRI) and The Competition

Social Reality (OTCMKTS: SCRI) is one of 39 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its competitors? We will compare Social Reality to similar companies based on the strength of its profitability, valuation, institutional ownership, risk, dividends, analyst recommendations and earnings.

Risk & Volatility

Social Reality has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Social Reality’s competitors have a beta of 1.17, indicating that their average share price is 17% more volatile than the S&P 500.

Profitability

This table compares Social Reality and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -12.34% -37.44% -12.15%
Social Reality Competitors -10.64% -9.72% -3.66%

Valuation & Earnings

This table compares Social Reality and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Social Reality N/A N/A -3.57
Social Reality Competitors $2.71 billion $171.61 million -357.70

Social Reality’s competitors have higher revenue and earnings than Social Reality. Social Reality is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

58.8% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.7% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Social Reality and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 50 441 899 16 2.63

Social Reality presently has a consensus target price of $5.00, suggesting a potential upside of 48.81%. As a group, “Advertising & Marketing” companies have a potential upside of 19.55%. Given Social Reality’s stronger consensus rating and higher probable upside, equities analysts plainly believe Social Reality is more favorable than its competitors.

Summary

Social Reality competitors beat Social Reality on 7 of the 11 factors compared.

Social Reality Company Profile

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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