Head to Head Analysis: Social Reality (SRAX) & Its Peers

Social Reality (NASDAQ: SRAX) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it contrast to its peers? We will compare Social Reality to related businesses based on the strength of its dividends, institutional ownership, valuation, profitability, risk, earnings and analyst recommendations.

Analyst Recommendations

This is a summary of current ratings and price targets for Social Reality and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 44 416 874 16 2.64

Social Reality presently has a consensus price target of $5.00, indicating a potential upside of 70.07%. As a group, “Advertising & Marketing” companies have a potential upside of 12.99%. Given Social Reality’s stronger consensus rating and higher possible upside, analysts clearly believe Social Reality is more favorable than its peers.

Earnings and Valuation

This table compares Social Reality and its peers gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Social Reality $32.35 million -$4.16 million -3.09
Social Reality Competitors $1.14 billion $155.58 million 19.75

Social Reality’s peers have higher revenue and earnings than Social Reality. Social Reality is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Social Reality and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -20.04% -93.45% -29.69%
Social Reality Competitors -9.48% -10.87% -3.99%

Insider & Institutional Ownership

0.8% of Social Reality shares are held by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are held by institutional investors. 22.3% of Social Reality shares are held by company insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Risk & Volatility

Social Reality has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500. Comparatively, Social Reality’s peers have a beta of 1.05, suggesting that their average stock price is 5% more volatile than the S&P 500.

Summary

Social Reality peers beat Social Reality on 7 of the 12 factors compared.

Social Reality Company Profile

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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