Head to Head Comparison: Bitauto Holdings Limited (BITA) vs. Its Competitors

Bitauto Holdings Limited (NYSE: BITA) is one of 50 public companies in the “Internet Services” industry, but how does it contrast to its peers? We will compare Bitauto Holdings Limited to similar companies based on the strength of its valuation, earnings, analyst recommendations, risk, profitability, institutional ownership and dividends.

Valuation & Earnings

This table compares Bitauto Holdings Limited and its peers revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Bitauto Holdings Limited $1.06 billion $104.54 million -39.26
Bitauto Holdings Limited Competitors $951.13 million $126.91 million 53.99

Bitauto Holdings Limited has higher revenue, but lower earnings than its peers. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

19.7% of Bitauto Holdings Limited shares are held by institutional investors. Comparatively, 62.2% of shares of all “Internet Services” companies are held by institutional investors. 17.0% of Bitauto Holdings Limited shares are held by company insiders. Comparatively, 22.9% of shares of all “Internet Services” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk & Volatility

Bitauto Holdings Limited has a beta of 3.01, meaning that its share price is 201% more volatile than the S&P 500. Comparatively, Bitauto Holdings Limited’s peers have a beta of 1.36, meaning that their average share price is 36% more volatile than the S&P 500.


This table compares Bitauto Holdings Limited and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited -4.76% 3.85% 1.60%
Bitauto Holdings Limited Competitors -0.09% 27.21% 6.31%

Analyst Ratings

This is a summary of recent ratings for Bitauto Holdings Limited and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 1 0 3.00
Bitauto Holdings Limited Competitors 443 1695 2631 106 2.49

Bitauto Holdings Limited presently has a consensus target price of $33.00, indicating a potential downside of 30.53%. As a group, “Internet Services” companies have a potential upside of 6.25%. Given Bitauto Holdings Limited’s peers higher possible upside, analysts plainly believe Bitauto Holdings Limited has less favorable growth aspects than its peers.


Bitauto Holdings Limited peers beat Bitauto Holdings Limited on 8 of the 13 factors compared.

Bitauto Holdings Limited Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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