Sotherly Hotels (SOHO) and Its Peers Head-To-Head Analysis

Sotherly Hotels (NASDAQ: SOHO) is one of 28 publicly-traded companies in the “Hospitality REITs” industry, but how does it weigh in compared to its peers? We will compare Sotherly Hotels to related companies based on the strength of its institutional ownership, dividends, risk, earnings, analyst recommendations, profitability and valuation.

Earnings & Valuation

This table compares Sotherly Hotels and its peers top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Sotherly Hotels $152.55 million $34.37 million -595.40
Sotherly Hotels Competitors $1.09 billion $355.70 million -15.69

Sotherly Hotels’ peers have higher revenue and earnings than Sotherly Hotels. Sotherly Hotels is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Sotherly Hotels and its peers, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sotherly Hotels 0 2 1 0 2.33
Sotherly Hotels Competitors 233 927 896 19 2.34

Sotherly Hotels currently has a consensus price target of $7.00, suggesting a potential upside of 17.45%. As a group, “Hospitality REITs” companies have a potential upside of 5.96%. Given Sotherly Hotels’ higher possible upside, equities research analysts clearly believe Sotherly Hotels is more favorable than its peers.


Sotherly Hotels pays an annual dividend of $0.44 per share and has a dividend yield of 7.4%. Sotherly Hotels pays out -4,395.6% of its earnings in the form of a dividend. As a group, “Hospitality REITs” companies pay a dividend yield of 5.5% and pay out 135.4% of their earnings in the form of a dividend. Sotherly Hotels is clearly a better dividend stock than its peers, given its higher yield and lower payout ratio.

Volatility & Risk

Sotherly Hotels has a beta of 0.79, suggesting that its stock price is 21% less volatile than the S&P 500. Comparatively, Sotherly Hotels’ peers have a beta of 1.00, suggesting that their average stock price is 0% more volatile than the S&P 500.

Institutional & Insider Ownership

26.5% of Sotherly Hotels shares are owned by institutional investors. Comparatively, 76.7% of shares of all “Hospitality REITs” companies are owned by institutional investors. 13.8% of Sotherly Hotels shares are owned by company insiders. Comparatively, 5.8% of shares of all “Hospitality REITs” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


This table compares Sotherly Hotels and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sotherly Hotels 1.59% 3.02% 0.60%
Sotherly Hotels Competitors 10.37% 3.51% 3.07%


Sotherly Hotels peers beat Sotherly Hotels on 10 of the 15 factors compared.

Sotherly Hotels Company Profile

Sotherly Hotels Inc. is a self-managed and self-administered lodging real estate investment trust. The Company is focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the southern United States. The Company operates through the hotel ownership segment. The Company conducts its operations through Sotherly Hotels LP, its Operating Partnership, of which the Company is the general partner. Its portfolio consists of approximately 10 full-service, mainly upscale and upper-upscale hotels located in over eight states with an aggregate of approximately 3,010 rooms and approximately 160,930 square feet of meeting space. All of these hotels are owned by subsidiaries of the Operating Partnership, approximately 10 operate under the Hilton, Crowne Plaza, DoubleTree and Sheraton brands, one is an independent hotel, and all are managed on a day to day basis by MHI Hotels Services, LLC, which does business as Chesapeake Hospitality.

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