Contrasting Social Reality (SCRI) & Interpublic Group of Companies, Inc. (The) (IPG)

Interpublic Group of Companies, Inc. (The) (NYSE: IPG) and Social Reality (OTCMKTS:SCRI) are both business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, risk, profitability and valuation.

Institutional & Insider Ownership

98.0% of Interpublic Group of Companies, Inc. (The) shares are owned by institutional investors. 1.5% of Interpublic Group of Companies, Inc. (The) shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and target prices for Interpublic Group of Companies, Inc. (The) and Social Reality, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interpublic Group of Companies, Inc. (The) 2 4 10 0 2.50
Social Reality 0 0 1 0 3.00

Interpublic Group of Companies, Inc. (The) presently has a consensus price target of $25.83, suggesting a potential upside of 29.10%. Social Reality has a consensus price target of $5.00, suggesting a potential upside of 284.62%. Given Social Reality’s stronger consensus rating and higher possible upside, analysts clearly believe Social Reality is more favorable than Interpublic Group of Companies, Inc. (The).

Profitability

This table compares Interpublic Group of Companies, Inc. (The) and Social Reality’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Interpublic Group of Companies, Inc. (The) 7.19% 27.72% 4.67%
Social Reality -12.34% -37.44% -12.15%

Dividends

Interpublic Group of Companies, Inc. (The) pays an annual dividend of $0.72 per share and has a dividend yield of 3.6%. Social Reality does not pay a dividend. Interpublic Group of Companies, Inc. (The) pays out 51.8% of its earnings in the form of a dividend. Social Reality has increased its dividend for 4 consecutive years.

Earnings and Valuation

This table compares Interpublic Group of Companies, Inc. (The) and Social Reality’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Interpublic Group of Companies, Inc. (The) $7.83 billion 1.01 $1.09 billion $1.39 14.40
Social Reality N/A N/A N/A N/A N/A

Interpublic Group of Companies, Inc. (The) has higher revenue and earnings than Social Reality.

Summary

Interpublic Group of Companies, Inc. (The) beats Social Reality on 8 of the 12 factors compared between the two stocks.

About Interpublic Group of Companies, Inc. (The)

The Interpublic Group of Companies, Inc. is a global advertising and marketing services company. The Company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. It operates in two segments: Integrated Agency Networks (IAN) and Constituency Management Group (CMG). Its agencies offer customized marketing programs for clients that range in scale from global marketers to regional and local clients. IAN consists of McCann Worldgroup, FCB, MullenLowe Group, IPG Mediabrands, its digital specialist agencies and its domestic integrated agencies. CMG consists of its specialist marketing services offerings. It has three global networks: McCann Worldgroup, Foote, Cone & Belding and MullenLowe Group, which provide integrated, advertising and marketing solutions for clients. Its global media services companies include UM and Initiative, which operate under the IPG Mediabrands umbrella.

About Social Reality

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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