Reviewing Benefitfocus (BNFT) & PROS Holdings (NYSE:PRO)

Benefitfocus (NASDAQ: BNFT) and PROS Holdings (NYSE:PRO) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, earnings, valuation, profitability and analyst recommendations.

Earnings & Valuation

This table compares Benefitfocus and PROS Holdings’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Benefitfocus $248.19 million 3.51 -$6.36 million ($0.92) -30.49
PROS Holdings $158.85 million 5.22 -$55.21 million ($2.40) -10.87

Benefitfocus has higher revenue and earnings than PROS Holdings. Benefitfocus is trading at a lower price-to-earnings ratio than PROS Holdings, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Benefitfocus and PROS Holdings, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Benefitfocus 0 2 7 0 2.78
PROS Holdings 0 1 6 0 2.86

Benefitfocus currently has a consensus target price of $40.00, indicating a potential upside of 42.60%. PROS Holdings has a consensus target price of $31.20, indicating a potential upside of 19.63%. Given Benefitfocus’ higher probable upside, equities research analysts clearly believe Benefitfocus is more favorable than PROS Holdings.

Profitability

This table compares Benefitfocus and PROS Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Benefitfocus -11.24% N/A -16.22%
PROS Holdings -46.55% -2,114.05% -17.22%

Insider & Institutional Ownership

83.3% of Benefitfocus shares are owned by institutional investors. Comparatively, 89.2% of PROS Holdings shares are owned by institutional investors. 40.1% of Benefitfocus shares are owned by company insiders. Comparatively, 18.9% of PROS Holdings shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Benefitfocus has a beta of 1.16, suggesting that its stock price is 16% more volatile than the S&P 500. Comparatively, PROS Holdings has a beta of 1.57, suggesting that its stock price is 57% more volatile than the S&P 500.

Summary

Benefitfocus beats PROS Holdings on 9 of the 13 factors compared between the two stocks.

About Benefitfocus

Benefitfocus, Inc. (Benefitfocus) is a provider of cloud-based benefits management platform for consumers, employers, insurance carriers and brokers. The Benefitfocus Platform allows how organizations and individuals shop for, enroll in, manage and exchange benefits. The Company operates through two business segments: Employer, which derives its revenue from customers that use the Company’s services for the provision of benefits to their employees, and administrators acting on behalf of employers, Carrier, which derives its revenue from insurance companies that provide coverage at their own risk. Its solutions support benefits plans, including healthcare, dental, life and disability insurance, and voluntary benefits plans, such as critical illness, supplemental income and wellness programs. It provides a multi-tenant cloud-based benefits management platform to the employer and carrier markets.

About PROS Holdings

PROS Holdings, Inc. (PROS) is a provider of revenue and profit realization solutions. The Company provides its solutions to enterprises across the manufacturing, distribution, services, and travel industries, including automotive and industrial, business-to-business (B2B) services, cargo, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel. The Company offers its solutions through a software-as-a-service (SaaS) delivery model, as well as on a perpetual or term license basis. The Company also provides professional services to implement its software applications, as well as business consulting. In addition, the Company provides product maintenance and support to its customers through which they receive unspecified upgrades, maintenance releases and bug fixes during the term of the support period on a when-and-if-available basis. Its cloud solutions for revenue and profit realization include SellingPRO, PricingPRO and RevenuePRO.

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