Facebook has revealed that its original video programming feature is ready for launch in a move that will assist the social media giant to take away advertising dollars from YouTube, Twitter, Snapchat and traditional television networks. The Palo Alto, California-based social media giant will do this through partnerships which will see the partners get 55% of ad revenue while Facebook gets to keep the rest. Some of the partners who will be participating in this initiative include McClatchy, MLS, Hearst, Quartz, Mashable and NASA.
The feature will be available through a tab named ‘Watch’ and this will be across various platforms and devices including television apps, laptops, desktops and mobile devices. Facebook users will also have a Watchlist through which they will be able to keep tabs on new content being rolled out if and when it is ready.
According to Daniel Danker, the director of product at the social media giant, the Watch feature will be customized to assist users in discovering shows which align with their interests. Users will also get suggestions based on the content their Facebook communities and friends are consuming.
Additionally users will have the option of liking or commenting in the course of a broadcast as is already the case on other live streamed programs both on Facebook or other social media platforms such as Twitter.
“On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed…,” wrote Danker in a blog post.
The original video content that will be featured will include various genres such as episodic formats, live sports and comedy. One series that will be debuting is known as ‘Returning the Favor’ featuring Mike Rowe, the star of Dirty Jobs. The series will be a showcase of people giving back to their communities and neighborhoods through their kind acts.
Nas, a hip-hop star, also has a show lined up that will feature him creating videos in collaboration with fans all over the world. Gabby Bernstein, a motivational speaker and author, will also host a show where she will not only offer advice but also answer questions from fans in real time. Content partners such as Quartz will develop shows revolving around science and its impact on the world economy. As an example there will be shows of how robots are working with people.