Harley-Davidson (HOG) Earns Media Sentiment Rating of 0.14

Headlines about Harley-Davidson (NYSE:HOG) have been trending somewhat positive this week, according to Accern Sentiment. The research firm scores the sentiment of press coverage by monitoring more than twenty million news and blog sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harley-Davidson earned a coverage optimism score of 0.14 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 46.5540976719091 out of 100, indicating that recent press coverage is somewhat unlikely to have an effect on the company’s share price in the near term.

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Here are some of the news stories that may have effected Accern’s rankings:

Harley-Davidson’s (NYSE:HOG) Neutral Rating Reaffirmed at Longbow Research (overnewsmagazine.com)
$988.26 Million in Sales Expected for Harley-Davidson, Inc. (HOG) This Quarter (americanbankingnews.com)
Stop Chasing High Dividends: Harley-Davidson, Inc. (HOG) generates Yield of 3.04% – Voice Of Analysts (analystsbuzz.com)
Brokerages Anticipate Harley-Davidson, Inc. (NYSE:HOG) to Announce $0.41 EPS (americanbankingnews.com)
How Harley-Davidson's Founders Hogged The Motorcycle Market (finance.yahoo.com)

A number of research analysts have issued reports on the stock. Zacks Investment Research raised shares of Harley-Davidson from a “sell” rating to a “hold” rating in a report on Friday, July 7th. Sanford C. Bernstein dropped their target price on shares of Harley-Davidson from $68.00 to $62.00 and set an “outperform” rating for the company in a report on Friday, April 21st. Goldman Sachs Group, Inc. (The) reaffirmed a “neutral” rating and issued a $54.00 target price on shares of Harley-Davidson in a report on Tuesday, April 18th. Sandler O’Neill cut shares of Harley-Davidson from an “outperform” rating to a “market perform” rating and dropped their target price for the company from $62.00 to $55.00 in a report on Wednesday, July 12th. Finally, BidaskClub cut shares of Harley-Davidson from a “hold” rating to a “sell” rating in a report on Wednesday, July 12th. Two research analysts have rated the stock with a sell rating, nineteen have given a hold rating and four have issued a buy rating to the company’s stock. Harley-Davidson has a consensus rating of “Hold” and a consensus target price of $54.83.

Shares of Harley-Davidson (NYSE:HOG) opened at 48.34 on Friday. The company’s 50-day moving average is $52.26 and its 200-day moving average is $56.05. Harley-Davidson has a 12 month low of $46.00 and a 12 month high of $63.40. The firm has a market cap of $8.43 billion, a price-to-earnings ratio of 14.16 and a beta of 0.84.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The business had revenue of $1.58 billion for the quarter, compared to analyst estimates of $1.60 billion. During the same quarter in the previous year, the business earned $1.55 earnings per share. The firm’s revenue was down 5.6% compared to the same quarter last year. On average, equities research analysts forecast that Harley-Davidson will post $3.39 earnings per share for the current fiscal year.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.