Harley-Davidson, Inc. (NYSE:HOG) Position Boosted by LS Investment Advisors LLC

LS Investment Advisors LLC raised its stake in shares of Harley-Davidson, Inc. (NYSE:HOG) by 8.9% during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 22,402 shares of the company’s stock after buying an additional 1,831 shares during the period. LS Investment Advisors LLC’s holdings in Harley-Davidson were worth $1,210,000 as of its most recent SEC filing.

A number of other institutional investors have also bought and sold shares of the stock. Wayne Hummer Investments L.L.C. acquired a new position in Harley-Davidson during the first quarter valued at approximately $200,000. Stokes & Hubbell Capital Management LLC acquired a new position in Harley-Davidson during the first quarter valued at approximately $201,000. Independent Advisor Alliance raised its position in Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares during the period. Appleton Group LLC acquired a new position in Harley-Davidson during the first quarter valued at approximately $210,000. Finally, Putnam Investments LLC acquired a new position in Harley-Davidson during the fourth quarter valued at approximately $204,000. 85.17% of the stock is currently owned by hedge funds and other institutional investors.

Shares of Harley-Davidson, Inc. (NYSE:HOG) traded down 2.79% during midday trading on Friday, reaching $48.86. 2,355,038 shares of the company were exchanged. The company’s 50-day moving average price is $52.52 and its 200 day moving average price is $56.22. The stock has a market capitalization of $8.52 billion, a price-to-earnings ratio of 14.31 and a beta of 0.86. Harley-Davidson, Inc. has a 52-week low of $46.00 and a 52-week high of $63.40.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.38 by $0.10. The firm had revenue of $1.58 billion during the quarter, compared to analyst estimates of $1.60 billion. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. Harley-Davidson’s revenue was down 5.6% on a year-over-year basis. During the same period in the previous year, the business posted $1.55 EPS. On average, equities analysts predict that Harley-Davidson, Inc. will post $3.39 earnings per share for the current year.

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Several research firms have issued reports on HOG. Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research note on Friday, July 21st. Sanford C. Bernstein downgraded shares of Harley-Davidson from an “outperform” rating to a “market perform” rating and set a $55.00 price objective for the company. in a research note on Wednesday, July 12th. Stifel Nicolaus decreased their price objective on shares of Harley-Davidson from $61.00 to $55.00 and set a “hold” rating for the company in a research note on Friday, July 14th. UBS AG restated a “neutral” rating and issued a $57.00 price objective on shares of Harley-Davidson in a research note on Tuesday, June 13th. Finally, Barclays PLC decreased their price objective on shares of Harley-Davidson from $52.00 to $45.00 and set an “underperform” rating for the company in a research note on Wednesday, July 19th. Two analysts have rated the stock with a sell rating, eighteen have issued a hold rating and five have assigned a buy rating to the stock. The company has an average rating of “Hold” and a consensus target price of $54.83.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.