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Head to Head Review: CarMax (KMX) vs. Rush Enterprises (RUSHA)
CarMax (NYSE: KMX) and Rush Enterprises (NASDAQ:RUSHA) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, valuation, institutional ownership, dividends and profitabiliy.
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Valuation & Earnings
This table compares CarMax and Rush Enterprises’ revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | EBITDA | Earnings Per Share | Price/Earnings Ratio | |
| CarMax | $17.08 billion | 0.72 | $1.30 billion | $3.50 | 19.08 |
| Rush Enterprises | $4.19 billion | 0.40 | $250.44 million | $1.58 | 26.70 |
CarMax has higher revenue and earnings than Rush Enterprises. CarMax is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
CarMax has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 1.16, indicating that its stock price is 16% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations for CarMax and Rush Enterprises, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CarMax | 1 | 4 | 7 | 0 | 2.50 |
| Rush Enterprises | 0 | 2 | 1 | 0 | 2.33 |
CarMax presently has a consensus price target of $68.73, suggesting a potential upside of 2.90%. Rush Enterprises has a consensus price target of $36.67, suggesting a potential downside of 13.09%. Given CarMax’s stronger consensus rating and higher possible upside, equities analysts plainly believe CarMax is more favorable than Rush Enterprises.
Profitability
This table compares CarMax and Rush Enterprises’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CarMax | 4.07% | 21.72% | 4.19% |
| Rush Enterprises | 1.26% | 6.17% | 1.97% |
Insider & Institutional Ownership
76.4% of Rush Enterprises shares are held by institutional investors. 1.7% of CarMax shares are held by insiders. Comparatively, 11.2% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
CarMax beats Rush Enterprises on 11 of the 14 factors compared between the two stocks.
CarMax Company Profile
Rush Enterprises Company Profile