Dun & Bradstreet and Microsoft have struck a strategic agreement which will see the users of Microsoft Dynamics 365 get access to company information available on Dun & Bradstreet’s database. The database contains details of businesses across the world numbering over 265 million. This will be particularly useful for sales teams as well as for customer relationship management.
According to Dun & Bradstreet close to 90% of Fortune 500 firms make use of its analyses and data when conducting their supply chain management, credit history management, risk management and sales lead scoring and also business-to-business sales and marketing. Owing to the data integration, customers of both Dun & Bradstreet and Microsoft Dynamics 365 will benefit by having the data from the former directly integrated into their customer relationship management system.
Common Data Service
Using the Common Data Service of Microsoft, core business data and D-U-N-S numbers will also be integrated to assist customers of Dynamics 365 qualify sales leads as well as stay synchronized with the global business database of Dun & Bradstreet.
Additionally, Dun & Bradstreet will develop new services on the cloud platform of Microsoft, Azure and also power core applications. In modernizing its applications it will use the intelligent cloud services of Microsoft.
Since 2013 Dun & Bradstreet has been involved in efforts aimed at transforming and modernizing its operations under its chief executive officer, Bob Carrigan. The firm that is close to two centuries old has been investing in updating its analytics and data and the new agreement with the Redmond, Washington-based software maker will be building on the last four years of transformation.
As a result of the business transformation more and more of the solutions and products that Dun & Bradstreet offers are now provided via the cloud. The Azure cloud platform will therefore assist Dun & Bradstreet in meeting customer demand since there will be more scalability and quicker updates compared to what the legacy systems could ever provide.
“We want our customers to have the most up-to-date data when they need it and where they want it. By partnering strategically with Microsoft, we can take advantage of the scale and speed of cloud-based technologies,” said Dun & Bradstreet’s chief operating officer and president, Josh Peirez.
The agreement between Dun & Bradstreet and Microsoft will also involve co-selling and this will see the former co-sell its D&B Hoovers and core business data with Microsoft Dynamics 365.